Lifestyle Campaign - April 2017
Wawa is an American chain of high-end convenience stores and gas stations located along the East Coast of the United States.
Role: Photography + Art Direction / Use: Social Media
For this project, Wawa was seeking fun and vibrant lifestyle images of millenials enjoying their food in a tropical setting.
I approached this concept keeping leisurely activities in mind that capture the spirit, energy, and look of Florida.
I organized a group of talent and location and set up various scenes with a main focus on the product.
Campaign shot with Shutterstock Custom