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Lifestyle Campaign - April 2017


Wawa is an American chain of high-end convenience stores and gas stations located along the East Coast of the United States.


Project Overview

Role: Photography + Art Direction   /   Use: Social Media


For this project, Wawa was seeking fun and vibrant lifestyle images of millenials enjoying their food in a tropical setting.

I approached this concept keeping leisurely activities in mind that capture the spirit, energy, and look of Florida.

I organized a group of talent and location and set up various scenes with a main focus on the product.


Campaign shot with Shutterstock Custom