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Wawa

Wawa is an American chain of high-end convenience stores and gas stations located along the East Coast of the United States.

 

Wawa

Lifestyle Campaign - April 2017

 

Wawa is an American chain of high-end convenience stores and gas stations located along the East Coast of the United States. In this segment, I photographed lifestyle content for social media use.

 
 
 

Project Overview

Role: Photography + Art Direction   /   Use: Social Media

 

For this project, Wawa was seeking fun and vibrant lifestyle images of millenials enjoying their food in a tropical setting.

I approached this concept keeping leisurely activities in mind that capture the spirit, energy, and look of Florida.

I organized a group of talent and location and set up various scenes with a main focus on the product.

 
 
 

Campaign shot with Shutterstock Custom